essential
essential

Gems

Short behavioural ideas worth stealing.

Neediness loses negotiations
Brand & Marketing
Teaser headlines tease nobody
Brand & Marketing
Once you pick a side, you go blind
Brand & Marketing Product & Experience
People we think of as exceptionally creative
Product & Experience
Colours mean what culture says
Product & Experience
The smartest shortcut is hidden in the scrapheap
Creativity & Communication Decision-Making
Why creative work needs constraints
Creativity & Communication
Why we invent patterns in random noise
Creativity & Communication Product & Experience
Great copy starts from the reader's point of view
Creativity & Communication
Restaurant bubbles
Behaviour Change Product & Experience
David Abbott's simplest copy tip: read it out loud
Creativity & Communication
Big effects don't need fancy tech
Decision-Making
We overrate motivation and underrate friction
Behaviour Change Decision-Making
Advertising needs to lose the jargon
Creativity & Communication
Peloton made cheap look cheap
Brand & Marketing Behaviour Change
Goodhart's law in action: when targets corrupt the metric
Decision-Making
First drafts need permission
Creativity & Communication
Aristotle on what makes for a great close to a speech
Creativity & Communication
Why heavier remote controls can feel more premium
Brand & Marketing Product & Experience
Different for the right reason
Brand & Marketing
Bernbach's motto was right
Brand & Marketing
Impertinent questions are where better answers start
Brand & Marketing
Before you bet the budget, fire a few bullets
Behaviour Change Decision-Making
The messenger changes the message
Creativity & Communication
Calvin Coolidge on how persistence trumps talent
Decision-Making
Faster music, faster tables
Product & Experience
Human nature changes less than marketers hope
Creativity & Communication
Surnames reveal social mobility
Creativity & Communication
Fake pills keep real habits
Behaviour Change Decision-Making
Doing the right thing is still the best long-term strategy
Creativity & Communication
Feeling and reason aren't opposites
Creativity & Communication Decision-Making
Solve it sideways
Decision-Making
Progressive tax has a human logic
Brand & Marketing
Good ideas come from volume
Creativity & Communication
Ask AI for specific weirdness
Decision-Making
Why vague instructions create bureaucratic chaos
Brand & Marketing Decision-Making
More copy, worse copy
Creativity & Communication Brand & Marketing
We've been sold the wrong currency
Decision-Making
You don't need more ideas. You need better antennas
Creativity & Communication
We hear with our eyes
Product & Experience
Expert negotiators win by saying less, not more
Decision-Making
Marble facades still sell trust
Decision-Making
Queue pain can be designed away
Creativity & Communication Behaviour Change
Your flaws look bigger to you
Decision-Making
Plop plop doubled sales
Creativity & Communication
Casinos remove second thoughts
Behaviour Change
Empathy can distort a fair decision
Decision-Making
Spoilers don't kill stories
Creativity & Communication

A project by David Greenwood